Preparing Your Home to Sell
BrownDaniel's 10 Unique Selling Propositions
Preparing your home for sale & Home Staging
For all our listings, we offer complimentary staging strategies and techniques. We provide advice on everything from how to de-clutter, paint color recommendations, furniture reduction and or additions, and how to best show your home during the listing period. Your home must capture immediate attention the moment you are seen on-line to the moment they come and visit your home. BrownDaniel will provide guidance on any needed repairs, suggested bath and kitchen updates, if needed, that will generate the best ROI prior to your home sale. We have a plethora of the towns best & qualified contractors and have negotiated fair pricing for you as a client of ours.
Education & Experience
You don't need to know everything about buying and selling real estate if you hire a real estate professional such as us. Henry Ford once said that when you hire people who are smarter than you are, it proves you are smarter than they are. The key is to find the right person. With over 25 years of sales and marketing experience, extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education.
Market & Neighborhood Knowledge
At BrownDaniel our team possess intimate knowledge and industry buzz about your specific neighborhood. We will assist in identifying comparable sales using appraiser criteria, market trends and help you with the lay of the land as far as your competition is concerned. Determining a true and accurate list price is usually the most challenging aspect of selling a home. It is also critically important to be “in the market” not “on the market”. An overpriced listing will sit and stagnate. An underpriced listing will sell fast and leave money on the table. Neither outcome is acceptable. The goal is to list your home at a price that will create excitement and desire from home buyers, while not leaving any of hard earned equity on the table.
Professional real estate photographer, drone & video
For all of our listings, we have a complimentary professional real estate photographer and where applicable video and drone specialist. Our imagery partners will take impeccable photos of your home, neighborhood highlights and the bestselling attributes your home affords both on ground and aerially. Their High Resolution Imagery(HDR) permits the very best magazine quality print and web images to keep you ahead of your competitors.
Unique marketing materials
When you list your home with the BrownDaniel, we will provide the highest quality print materials that are consummate to your home, its value and something qualified buyers can use as a true resource after their visit. The brochure includes a rich detailed description, along with photos and a video, which will “create a brand story” for your home distinguishing your from your competitor set. We have a full-service, in-house agency comprised of 150+ creatives, strategists, and producers. Hailing from the worlds of art, media, interiors, and advertising, the marketing and design team at BrownDaniel, Compass will expertly craft the narrative and visuals around your home.
Internet & Social Media Strategies
BrownDaniel are experts in Internet Marketing and Social Media Marketing. We will promote your Atlanta home on Instagram, LinkedIn, Facebook, Twitter, Trulia, Zillow, YouTube and over 850 other websites. Our digital suite connects our agents to a global network of elite professionals, in order to reach prospective buyers wherever they live. Our blog, features all the latest news in the Atlanta area. Our analytics and marketing technology helps agents optimize the workday, price properties more accurately, and determine the best time to list.
Networking & Caravan
Our team uses agent-to-agent networking strategies to spread the word to the top producing active agents. Our collaborative national community presents endless networking, education, and referral opportunities. And thanks to our highly selective recruiting process, every Compass agent is respected as a leader in their market.
Negotiation Skills and Confidentiality
Top producing agents negotiate well because, unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction and because they are skilled. It's part of their job description. Good agents are not messengers, delivering buyer's offers to sellers and vice versa. They are professionals who are trained to present their client's case in the best light and agree to hold client information confidential from competing interests.
At BrownDaniel, we are passionate about delivering exceptional client experiences. By offering a complete suite of real estate services, we guarantee that we meet our clients’ every need. Across all fields, our team of experts will guide you skillfully from the beginning to the end of your real estate journey. BrownDaniel’s outstanding track record and unique brand-promise ensures that our team of experts represents the very best in the industry. At BrownDaniel, we believe that access to the best and most timely information can dramatically shape your decisions. Today’s consumer needs a trusted resource to help them navigate the complex process that real estate has become.
BrownDaniel is proud to be affiliated with Compass. The real estate industry is a $217 trillion global asset class, yet it’s been largely untouched by technology. Buying and selling decisions are among the most important a person can make in life, but today, the majority of those decisions are based on gut instincts or outdated information. At Compass, we believe that clients deserve better. Since our launch in 2012, we’ve been simplifying the real estate process one market at a time. Today, we have 90+ offices across 18 regions, and by the end of 2020, we aim to achieve 20 percent market share across the country’s top 20 markets.
Don’t take our word for it please see some of our recent success stories!